Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …

Purpose In “Social media's slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …

Using a six-dimension uses and gratifications (U&G) framework, we explore how social
media use motivations drive consumers' online brand-related activities (COBRAs …

Highlights•Digital consumer behavior research is growing due to increased technology
use.•Information from social media is a major influence on consumer decision making.•A …

This research examines the phenomenon of food delivery services from the mobile app
user's perspective and how consumers' lifestyles are changing because of the convenience …

Purpose The present paper aims to explore the antecedents and consequences of social
media marketing (SMM) subsets on consumers' purchase intentions of Indonesian airline …

At present, as customers often turn to social media platforms to share their service
experience, this study aims to examine the determinants of their negative word-of-mouth …

Advertisers need to optimize their efforts on social networks to engage consumers
effectively. Existing literature on this topic has not yet explained how social network …

ABSTRACT 'Friends' circles' on WeChat have helped make eWOM more easily accessible
and influential than ever. Drawing from the social identity theory, literature on consumer …

With the development of new and digital media, consumers are increasingly giving, seeking,
and sharing their brand-related experiences via online channels that lead to electronic word …