[HTML][HTML] What is influencer marketing and how does it target children? A review and direction for future research
Children nowadays spend many hours online watching YouTube videos in which their
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
Advertising targeting young children: an overview of 10 years of research (2006–2016)
ABSTRACT A review of 138 published academic articles was conducted to provide an up-to-
date and comprehensive overview of academic research of the past decade (2006–2016) …
date and comprehensive overview of academic research of the past decade (2006–2016) …
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
M De Veirman, L Hudders - International journal of advertising, 2020 - Taylor & Francis
Regulation prescribes that sponsored social media posts should clearly disclose their
material connection with brands. However, research on the impact of such disclosures is …
material connection with brands. However, research on the impact of such disclosures is …
Persuasion knowledge in the marketplace: A meta‐analysis
M Eisend, F Tarrahi - Journal of Consumer Psychology, 2022 - Wiley Online Library
Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …
research studies have investigated how consumers' persuasion knowledge affects their …
How media literacy and science media literacy predicted the adoption of protective behaviors amidst the COVID-19 pandemic
EW Austin, BW Austin, JF Willoughby… - Journal of health …, 2021 - Taylor & Francis
Individuals must navigate complex media environments filled with frequently changing and
varyingly credible information to acquire and apply health information during times of …
varyingly credible information to acquire and apply health information during times of …
Reconsidering advertising literacy as a defense against advertising effects
It is widely assumed that advertising literacy makes children less susceptible to advertising
effects. However, empirical research does not provide convincing evidence for this view. In …
effects. However, empirical research does not provide convincing evidence for this view. In …
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
With influencer marketing expenditures set to exceed $16 billion in 2022, pet influencers are
leveraging their entertaining content to capitalize on this growing market. Utilizing a dataset …
leveraging their entertaining content to capitalize on this growing market. Utilizing a dataset …
Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses
K Panic, V Cauberghe, P De Pelsmacker - Journal of Advertising, 2013 - Taylor & Francis
Although thousands of advergames are directed at children, little is known about how
advergames affect children and whether this persuasive process differs from traditional …
advergames affect children and whether this persuasive process differs from traditional …
Tackling food marketing to children in a digital world: trans-disciplinary perspectives. Children's rights, evidence of impact, methodological challenges, regulatory …
There is unequivocal evidence that childhood obesity is influenced by marketing of foods
and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS), and a …
and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS), and a …
Like or dislike? Adolescents' responses to personalized social network site advertising
Increasingly, personal data posted by users of social network sites (SNSs) can be used to
personalize advertising. The present study investigates how adolescents respond to …
personalize advertising. The present study investigates how adolescents respond to …