Purpose The purpose of this paper is to model and investigate collaborative culture and
relationship strength roles in supply chain collaboration. This research highlights critical role …

Purpose–This paper aims to develop and validate a scale measurement of trust in long-term
relations, specifically in the maintenance phase, between buyers and sellers. Relying on a …

Global professionals need to understand the demands of the cultural context in which they
are working and respond effectively within it. Building on existing literature highlighting the …

Purpose–This purpose of this study is to apply social exchange theory (SET) to explain how
social exchange behaviors, such as the exchange of knowledge, information and respect …

The main purpose of this study is to examine the antecedents of SME importer trust and
commitment to foreign supplier relationships in a Latin American emerging market economy …

Purpose Virtual and augmented reality solutions in medicine are generally applied in
communication, training, simulation and therapy. However, like most new digital …

Purpose This paper aims to examine the impact of customer perceptions about a
salesperson's combined use of adaptive selling (AS) and selling orientation (SO) on …

Purpose This paper aims to investigate the role of culture in managerial sensemaking and
conceptualization of business networking. Design/methodology/approach The authors apply …

In this study, we take the perspective of the individual manager in order to understand the
role of culture in managerial sensemaking on interaction within business relationships …

Purpose The purpose of this paper is to explore how Chinese and Finnish managers in
cross-cultural supply-chain relationships evaluate their business partners' trustworthiness …