Small businesses in the United States have a high failure rate, with 50% failing within 5
years. Small businesses also account for 99.7% of US firms and provide 48.0% of …

Many barber salons and other small businesses in the United States fail to succeed beyond
the first 5 years. The factors responsible for the low survival rate of salons may include the …

Marketing plays an influential role in small business survival. The purpose of this multiple
case study was to explore the mechanisms used by microbusiness retail store owners for …

Small and medium-sized enterprises (SMEs) contribute to the stability and growth of
economies by creating employment in rural and urban areas. More than 60% of SMEs do …

Small business owners who fail to apply effective Internet marketing strategies could
negatively affect customers' purchasing decisions, and business profitability and …

This study explores the role of marketing as a growth tool in small businesses located in
Africa with emphasis on small businesses in Nigeria. It has become pertinent to study this …

O objetivo do estudo foi identificar fatores antecedentes, necessidade de apoio e
consequências da formalização e implementação de planos de negócios em micro e …