A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
Research studies on brand transgression (BT), service failure and recovery (SFR), and
product-harm crisis (PHC) appear to have a common focus, yet the three streams developed …
product-harm crisis (PHC) appear to have a common focus, yet the three streams developed …
[HTML][HTML] A systematic review and bibliometric analysis of the dark side of customer behavior: An integrative customer incivility framework
The dark side of customer behavior has been receiving increasing attention in the business
and management literature in recent years. Scholars have used various terminologies to …
and management literature in recent years. Scholars have used various terminologies to …
[图书][B] Research methods for business: A skill building approach
R Bougie, U Sekaran - 2019 - books.google.com
Research Methods For Business, 8th Edition explains the principles and practices of using a
systematic, organized method for solving problematic issues in business organizations …
systematic, organized method for solving problematic issues in business organizations …
Compensatory travel post COVID-19: Cognitive and emotional effects of risk perception
The COVID-19 pandemic has created an unprecedented and devastating impact on the
travel and tourism industry worldwide. To sustain tourism organizations in the post …
travel and tourism industry worldwide. To sustain tourism organizations in the post …
Determinants and outcomes of brand hate
SM Hegner, M Fetscherin… - Journal of Product & Brand …, 2017 - emerald.com
Purpose The purpose of this paper is to explore and discuss the concept of brand hate. The
authors present a taxonomy of the main determinants and outcomes of brand hate and …
authors present a taxonomy of the main determinants and outcomes of brand hate and …
Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality
In today's increasingly competitive and dynamic marketplace, achieving brand commitment
is one of the ultimate goals for brands. Considering the heightened importance and …
is one of the ultimate goals for brands. Considering the heightened importance and …
The five types of brand hate: How they affect consumer behavior
M Fetscherin - Journal of Business Research, 2019 - Elsevier
Abstract Drawing from Sternberg's (2003) triangular theory of hate, this paper
conceptualizes and tests the theory in the branding context. Based on two studies with 712 …
conceptualizes and tests the theory in the branding context. Based on two studies with 712 …
Brand hate: A literature review and future research agenda
Purpose A conceptual confusion has evolved in brand hate (BH) research mainly due to
multiple conceptualizations, models and constructs in the field. As such, there is an urgent …
multiple conceptualizations, models and constructs in the field. As such, there is an urgent …
I can't stop hating you: an anti-brand-community perspective on apple brand hate
C Rodrigues, A Brandão, P Rodrigues - Journal of Product & Brand …, 2021 - emerald.com
Purpose This paper aims to the literature on negative consumer-brand relationships by
advancing knowledge on the key triggers of brand hate of global and prominent brands. It …
advancing knowledge on the key triggers of brand hate of global and prominent brands. It …
When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance
This article explores the effects of time and relationship strength on the evolution of customer
revenge and avoidance in online public complaining contexts. First, the authors examine …
revenge and avoidance in online public complaining contexts. First, the authors examine …