Libraries should explore the marketing strategies to be used to promote their services
among users, to entice new users and retain existing users. The objectives of this study were …

This paper is based on the strategies for marketing the library resources and services.
Marketing of library information resources and services is creating an enabling environment …

Despite the avalanche of works done on library service utilization, there is a research gap on
the role of marketing strategies in enhancing the utilization of information services in …

The study surveyed the strategies used in marketing library and Information services in
Chukwuemeka Odumegwu Ojukwu University Teaching Hospital, Amaku, Awka, Anambra …

The purpose of the study is to examine the attitude and perception of librarians towards
marketing of library services in Colleges of Education Libraries in South-South, Nigeria. The …

The study focused on strategies used by librarians in marketing information resources and
library services in Federal University of Technology, Owerri and Imo State University, Owerri …

Library and information centers have begun to realize that by using marketing principles and
techniques, they can understand better their users' needs, justify finding, communicate more …

The research explored marketing library and information resources and services in an
evolving world. This paper used literature review as a methodology for conducting research …

This paper explores the application of Competitive intelligence (CI) in rural library settings,
aiming to enhance service effectiveness and sustainability. While CI has been widely …

This paper investigated the need for the Delta State PolytechnicOtefe, library to reshape the
promotion techniques of her library's products and services for improved service delivery to …