In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …

Online advertising, as a vast market, has gained significant attention in various platforms
ranging from search engines, third-party websites, social media, and mobile apps. The …

Typically performed by supervised machine learning algorithms, sentiment analysis is highly
useful for extracting subjective information from text documents online. Most approaches that …

Accuracy plays a vital role in the medical field as it concerns with the life of an individual.
Extensive research has been conducted on disease classification and prediction using …

Over the last decade, China's Peer-to-Peer (P2P) lending industry has been seen as an
important credit source but it has recently suffered from a wave of bankruptcies. Using …

Corporate bankruptcy prediction is an interesting and important research topic that can be
conceived in many practical applications. Recently, machine learning based methods have …

The absence of a publicly available user-click dataset makes the task of fraudster
identification particularly challenging to detect click fraud in online advertising. However, the …

Decision support is a crucial function for decision makers in many industries. Typically,
Decision Support Systems (DSS) help decision-makers to gather and interpret information …

The worldwide adoption of mobile devices is raising the value of Mobile Performance
Marketing, which is supported by Demand-Side Platforms (DSP) that match mobile users to …

Sexual cyberbullying is becoming a serious problem in today's society. In the workplace, this
issue is more complex because of the power imbalance between potential perpetrators and …