Background: Content marketing has become a leading marketing technique in digital
marketing communication and uses the point of view of consumers to build relationships by …

Purpose This study aims to test the role of branded content marketing on YouTube in brand
building and explicates the mechanism through which brand content influences brand …

The purpose of this research is to test the impact of electronic word-of-mouth (e-WOM) and
content marketing on purchase intention. E-WOM is a positive or negative statement written …

The technological advancement that Social Media Technologies (SMT) has brought to
librarianship as a discipline cannot be over emphasized. This study seeks to examine the …

Marketing techniques have shifted from physical to digital, and digital marketing has many
subtypes, one of which is content marketing. People in Indonesia prefer content marketing …

ABSTRAK Tujuan penelitian ini adalah:(1) Untuk mengetahui motif musisi indie dalam
memanfaatkan soundcloud sebagai media alternatif distribusi karya musik;(2) Untuk …

Özet Sosyal medya teknolojik gelişmelerle birlikte toplumsal yaşamın birçok alanına etki
etmeye başlamıştır. Sosyal medya aracılığıyla kişiler, gerçek toplumsal yaşamdaki kurdukları …

Although online video sharing sites are often viewed as contributors to a decline in students'
reading, these sites may also have the potential to enhance learning. Content sharing sites …

The exponential growth of the entertainment and media industry has revolutionized the
social media landscape. Increasingly more people use social media platforms in their daily …

The exponential growth of the entertainment and media industry has revolutionized the
social media market. People tend to use social media platforms in their daily lives for …