In North America and Western Europe, women now compose almost half the workforce but still face disparities in pay and promotions. We suggest that women's natural experiences of …
Y Wang - International Journal of Research in Marketing, 2022 - Elsevier
Defining “luxury” as expensive and exclusive products and brands that are differentiated from other offers based on their exquisite design and craftmanship, sensory appeal, and …
S Steegen, F Tuerlinckx, A Gelman… - Perspectives on …, 2016 - journals.sagepub.com
Empirical research inevitably includes constructing a data set by processing raw data into a form ready for statistical analysis. Data processing often involves choices among several …
Neuromarketing is an emerging field in which academic and industry research scientists employ neuroscience techniques to study marketing practices and consumer behavior. The …
KR Blake, S Gangestad - Personality and Social Psychology …, 2020 - journals.sagepub.com
The replication crisis has seen increased focus on best practice techniques to improve the reliability of scientific findings. What remains elusive to many researchers and is frequently …
KM Durante, J Laran - Journal of Marketing Research, 2016 - journals.sagepub.com
In examining how stress influences consumer saving and spending, the authors propose that consumers who experience a stressful situation allocate their resources strategically to …
This special issue includes state-of-the-art papers that leverage various theories from evolutionary psychology (EP) to shed light on important consumption-related phenomena …
Consumer lay theory suggests that women will spend more money than men in the presence of a physically dominant male employee, whereas theories of intrasexual …
Materialism has a generally held connotation that is associated with character deficiencies, self-centeredness, and unhappiness, and most extant research views materialism as having …