Systems and methods for mixing models to optimize media placement

SM Meyer - US Patent 9,788,031, 2017 - Google Patents
Methods and systems are disclosed for using multiple reach optimization models together.
These models may be used by an optimization system that helps an advertisement …

Marketing portfolio optimization

A Chittilappilly, P Sadegh, R Pillai… - US Patent App. 14 …, 2015 - Google Patents
A method, system, and computer program product for computer-aided management of
marketing and advertising campaigns. Operations commence upon displaying a maximum …

Systems and methods for non-linear optimization of audience reach

S Meyer, R Kelley, M Emans, WR Klappert… - US Patent …, 2018 - Google Patents
Methods and systems are disclosed for an optimization system that recommends amounts of
resources for use in reaching viewers during a media asset. The optimization system, using …