Because e-WOM is one of the useful digital marketing elements for any organization, a
better understanding of its process will help individuals take more advantage of this concept …

Given that the polluted environment affects human health, Nature-Based Solutions (NBS) is
becoming an emerging issue in the hospitality and tourism industry. This research is …

Regardless of a customer's social status, wealth, or country of origin, Apple products have
been notorious for establishing trends in regard to electronic devices. As of 2019, China …

Purpose The purpose of this paper develops a conceptual model of social influence for
Internet banking adoption (IBA) using social networking platforms (SNPs). It identifies the …

Social media marketing influencer is one of the digital marketing promotion strategies that is
known to be very effective in approaching consumers. This research is a literature review …

Purpose Drawing upon affective events theory (AET), this study aims to explore the
relationship between tourists' perceived deception and moral emotions, dissatisfaction …

This study examined Twitter users' attitudes regarding e-commerce businesses, Lazada and
Shopee. The primary goal of this research is to determine the sentiment of Twitter users …

How do followers infer the motives behind an influencer's advertising disclosures? | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

This investigation unearths the trait antecedents of intrinsic and extrinsic motivational drivers
and their consequences on attitude towards e-WOM of social mobile app users. Additionally …

With the onset of the twenty first century, developing economies have kept pace with global
standards in terms of information and technology. Indian consumers have already become …