In the standard economic account of consumer behavior the cost of a purchase takes the form of a reduction in future utility when expenditures that otherwise could have been made …
This chapter provides an overview of household finance. The first part summarizes key facts regarding household financial behavior, emphasizing empirical regularities that are …
A Lambrecht, B Skiera - Journal of marketing Research, 2006 - journals.sagepub.com
A common assumption underlying the analysis of consumers' choices among optional tariffs is that consumers choose the tariff that maximizes their surplus and, thus, the tariff that leads …
G Zauberman - Journal of consumer research, 2003 - academic.oup.com
This article examines how dynamic changes in information cost structure and time preferences affect consumers' search and switching behavior over time and lead to lock-in …
P Chandon, B Wansink - Journal of Marketing research, 2002 - journals.sagepub.com
When people stockpile products, how do they decide when and how much they will consume? To answer this question, the authors develop a framework that shows how the …
M Le Gall-Ely - … et Applications en Marketing (English Edition …, 2009 - journals.sagepub.com
Differentiated prices, bundling, web auctions: firms' pricing practices are evolving. When there is no market, or for customized pricing, the willingness-to-pay concept seems to be …
In communication, information, and other industries, three-part tariffs are increasingly popular. A three-part tariff is defined by an access price, an allowance, and a marginal price …
The growth of the e-commerce sector has highlighted the importance of shipping fees. We empirically study the effects of shipping fees and marketing activities on customer …
A recent addition to the literature in psychology concerns individuals' forecasts of the affective states they predict will arise in the future. Affective forecasts are extremely relevant …