Effects of mental accounting on purchase decision processes: A systematic review and research agenda

F Skwara - Journal of Consumer Behaviour, 2023 - Wiley Online Library
This paper aims to systematically analyze and synthesize the existing research published on
mental accounting and purchase decision processes by conducting a systematic literature …

The red and the black: Mental accounting of savings and debt

D Prelec, G Loewenstein - Marketing science, 1998 - pubsonline.informs.org
In the standard economic account of consumer behavior the cost of a purchase takes the
form of a reduction in future utility when expenditures that otherwise could have been made …

Behavioral household finance

J Beshears, JJ Choi, D Laibson, BC Madrian - Handbook of Behavioral …, 2018 - Elsevier
This chapter provides an overview of household finance. The first part summarizes key facts
regarding household financial behavior, emphasizing empirical regularities that are …

Paying too much and being happy about it: Existence, causes, and consequences of tariff-choice biases

A Lambrecht, B Skiera - Journal of marketing Research, 2006 - journals.sagepub.com
A common assumption underlying the analysis of consumers' choices among optional tariffs
is that consumers choose the tariff that maximizes their surplus and, thus, the tariff that leads …

The intertemporal dynamics of consumer lock-in

G Zauberman - Journal of consumer research, 2003 - academic.oup.com
This article examines how dynamic changes in information cost structure and time
preferences affect consumers' search and switching behavior over time and lead to lock-in …

When are stockpiled products consumed faster? A convenience–salience framework of postpurchase consumption incidence and quantity

P Chandon, B Wansink - Journal of Marketing research, 2002 - journals.sagepub.com
When people stockpile products, how do they decide when and how much they will
consume? To answer this question, the authors develop a framework that shows how the …

Definition, measurement and determinants of the consumer's willingness to pay: a critical synthesis and avenues for further research

M Le Gall-Ely - … et Applications en Marketing (English Edition …, 2009 - journals.sagepub.com
Differentiated prices, bundling, web auctions: firms' pricing practices are evolving. When
there is no market, or for customized pricing, the willingness-to-pay concept seems to be …

Does uncertainty matter? Consumer behavior under three-part tariffs

A Lambrecht, K Seim, B Skiera - Marketing Science, 2007 - pubsonline.informs.org
In communication, information, and other industries, three-part tariffs are increasingly
popular. A three-part tariff is defined by an access price, an allowance, and a marginal price …

The effect of shipping fees on customer acquisition, customer retention, and purchase quantities

M Lewis - Journal of Retailing, 2006 - Elsevier
The growth of the e-commerce sector has highlighted the importance of shipping fees. We
empirically study the effects of shipping fees and marketing activities on customer …

Looking through the crystal ball: Affective forecasting and misforecasting in consumer behavior

DJ MacInnis, VM Patrick, CW Park - Review of marketing research, 2017 - taylorfrancis.com
A recent addition to the literature in psychology concerns individuals' forecasts of the
affective states they predict will arise in the future. Affective forecasts are extremely relevant …