The paper aims at providing concise but thorough presentation of the state of art in the
emerging field of boredom studies evidencing boredom significance to provide researchers …

Gift‐giving during live‐streaming has emerged as an important revenue‐generating
mechanism for streamers. However, the mechanisms and factors influencing consumers' gift …

The scientific tradition in marketing research has alienated marketing practitioners from
academics. As a counterpoint, we argue that theory from the humanities, especially theatre …

In an era of swift societal changes and escalating consumerism, this paper presents an
exploration of an innovative approach that integrates product marketing strategies, mixed …

Nick Drnaso's Beverly (2016) is a loosely-connected assemblage of graphic stories focused
on suburban Midwest America. The stories appear to represent suburban life as so …

This paper explores how boredom, traditionally viewed negatively, is gaining recognition as
a critique of the neoliberal push for constant intensity. In doing so, it applies concepts from …

This study examines the motivations and antecedents of consumers' revenge-spending
behaviour in the post-pandemic and the moderating effects of negative emotions on the …

The article uses the 2021 Oprah with Meghan and Harry television special as a case study
to discuss pseudo-events and news cycles, which are represented as an antidote to …

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Bored Again: Acceleration, Anxiety, and Boredom in Late Modernity Skip to navigation –
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