[PDF][PDF] Influence of Rational and Emotional Appeals on Purchasing Through Online: The Case on Social Media
MT Rahman, T Pial - International Journal of Financial Research, 2019 - researchgate.net
Advertising appeals is a powerful process for companies to influence customers‟ buying
decisions. The primary aim of this research is to figure out that every customer has the same …
decisions. The primary aim of this research is to figure out that every customer has the same …
[PDF][PDF] Impact of Emotional Appeals on Youth Purchasing Behavior: Evidence from Pakistan.
M Nauman Abbasi, M Ramzan Sheikh… - Pakistan Journal of …, 2014 - researchgate.net
This study investigates the impact of emotional appeal (s) on the purchasing behavior of
Pakistani consumers especially youth age ranging between sixteen to forty years …
Pakistani consumers especially youth age ranging between sixteen to forty years …
El 'brand placement'en los videos musicales: efectividad en Reino Unido, España e Italia
S Piazzolla, IG Medina… - Index …, 2021 - researchonline.gcu.ac.uk
Brand placement is used as an alternative advertising strategy. This case study aimed at
investigating its efficacy in music videos in the UK, Spain and Italy through surveys. The first …
investigating its efficacy in music videos in the UK, Spain and Italy through surveys. The first …
[PDF][PDF] Product Placement–State Of The Art und Forschungsbedarf
C Burmann, K Wegener - 2013 - media.suub.uni-bremen.de
Product Placement wird bis dato größtenteils im medialen Umfeld der Filmindustrie
angewandt. Aufgrund des technologischen Fortschritts haben sich Computer-und …
angewandt. Aufgrund des technologischen Fortschritts haben sich Computer-und …
Интегрисано оглашавање базирано на когнитивним и афективним реакцијама аудиторијума
ЈД Цвијовић - 2016 - search.proquest.com
Циљ истраживања у докторској дисертацији представља формулисање концепта
интегрисаног оглашавања чијом имплементацијом се постиже максимизирање …
интегрисаног оглашавања чијом имплементацијом се постиже максимизирање …
[PDF][PDF] Facing the music: are disclosures ineffective at activating adolescents persuasion knowledge
Embedded advertising has become commonplace as a form of advertising in new media—
particularly music videos. To counter its effects, written disclosures for embedded advertising …
particularly music videos. To counter its effects, written disclosures for embedded advertising …
Brand Placement in Music Videos: Effectiveness in UK, Spain and Italy
S Piazzolla, I García Medina, M Navarro-Beltrá - 2021 - burjcdigital.urjc.es
El brand placement es utilizado como una estrategia publicitaria alternativa. Este estudio de
caso tuvo como objetivo investigar su eficacia en videos musicales en Reino Unido, España …
caso tuvo como objetivo investigar su eficacia en videos musicales en Reino Unido, España …
[PDF][PDF] BRAND PLACEMENT IN MUSIC VIDEOS: EFFECTIVENESS IN UK, SPAIN AND ITALY
EENR UNIDO, EE ITALIA - core.ac.uk
Brand placement is used as an alternative advertising strategy. This case study aimed at
investigating its efficacy in music videos in the UK, Spain and Italy through surveys. The first …
investigating its efficacy in music videos in the UK, Spain and Italy through surveys. The first …
The study of Thai teenager's perception toward source credibility in personal brand perception and language learning intention
V Davis - 2020 - dspace.bu.ac.th
The research aimed to study the influence of source credibility of celebrity endorsement of P
Way, Thaitanium, a popular Hip-Hop singer, on Thai teenagers' perception of personal …
Way, Thaitanium, a popular Hip-Hop singer, on Thai teenagers' perception of personal …