Responding to the inadequacies and fragmentation of the Internal Marketing (IM) literature,
this paper delivers a systematic review and synthesis of IM research. Based on an analysis …

To reduce the spread of the virus, authorities have imposed restrictive measures, such as
limiting movement of individuals, shutting down non-essential stores, imposing a general or …

Purpose The purpose of this study is to propose a conceptual framework for measuring and
managing employee-based brand equity. Drawing upon existing research, the authors …

Employee behaviour plays a significant role in satisfying restaurant customers, however,
there is a paucity of research highlighted personal and functional aspects of employee …

Purpose The aim of this study is to examine the role of relational benefits and brand
experience measurements on willingness to pay more (WPM), effects of word of mouth …

While internal service quality (ISQ) preconditions organizational service quality
management, the tourism and hospitality management literature largely overlooks it. This …

This study aimed to explore the impact of restaurant quality on customer satisfaction.
Restaurant quality was measured using 11 dimensions related to halal, food, hygiene, menu …

The purpose of this study is to propose a theoretical framework to harness creativity and
innovation through people and technology. This study is grounded based on an extensive …

Most of the studies on internal marketing and customer perception relations have conducted
survey questionnaires only among employees. It is estimated that this methodology …

Purpose Higher Education Institutions (HEIs) require regular generation of information
determining what employees want from their institution and their real feelings about their …