With the advent of the Online to Offline (O2O) era, the rise of various food delivery platforms
not only provides consumers with more choices, but also allows restaurant operators to …

Nowadays, the teaching methods are changed from offline to online primarily for the advent
of the internet facility. The Industrial Revolution 4.0 (“Education 4.0”) stresses offering online …

This study aims to identify the key predictors that affect the continuance intention of artificial
intelligence personal assistant (AIPA). It proposes the theoretical framework which employs …

The key objective of this research was to test the role of social media marketing features
(interactivity, perceived relevance, entertainment, and informativeness) in affecting brand …

Purpose The purpose of this study is to examine the association between mall personality,
hedonic and utilitarian shopping value, and shoppers' well-being. The moderating effect of …

The purpose of this study was to examine the role of brand experience, as conceptualized
by Brakus, Schmidt, and Zarantonello's (2009), in fostering Consumer Based Brand Equity …

This study was carried out to examine the wellness that tourists wanted to fulfill through
wellness tourism and identify the relationship between tourists' perceived value and their …

Mobile advertising on smartphones shows potential as a marketing and advertising strategy,
particularly for influencing consumer purchasing behaviour. Mobile technologies, including …

Starting from the flexing phenomenon, transforming into an exclusive group emotional bond,
ending with the intention to buy back Indonesian luxury fashion products, used as a …

This study aims to determine the direct indirect influence of utilitarian value, hedonic value
and customer satisfaction as an intervening variable on customer loyalty. The population of …