Based on a survey administered to 346 parent‐child dyads, regression analysis and ANOVA
analysis were employed to analyze the impact of the internet on teenagers' influence on …

Purpose This paper aims to analyse how children behave during a purchasing process in a
simulated shop and how they put their goals into effect at the Point of Sale (POS). The focus …

This paper is aimed at exploring African children's attitudinal reactions to television
advertisements. A total of 65 children from four African countries-Ghana, Nigeria, Kenya and …

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----------In 2024, the representatives of the Alpha generation and a small part of those of the Z …

Purpose This study aims to contribute to the understanding of how elements of the
socioecological system shape individual behaviors. The problem of childhood overweight …

Major changes are affecting consumer trends in the agri‐food sector. Suppliers are engaged
in launching a succession of product innovations and introducing a range of new marketing …

Purpose–This paper aims to diagnose the differences among the Malaysian teenagers'
ethnicities, influence strategies and family purchase decisions of mobile phones …

This study investigated the effect of social influence on consumer preference for fashion
clothing among female university students in Nigeria. A simple random sampling technique …

The purpose of this study is to understand preadolescents as consumers and to
conceptualize the process involved in their food purchase behaviour. Extant literature …

The purpose of this study is to investigate how age, gender, information sources and parent-
child communication may influence Chinese pre-teen (9–12 years old) and teenage (13–18 …