Social media marketing as a branding strategy in extraordinary times: Lessons from the COVID-19 pandemic
SI Dubbelink, C Herrando, E Constantinides - Sustainability, 2021 - mdpi.com
This review expands our insight into the ways the required adaptation to digital channels
caused by COVID-19 has affected the creation of brand equity through social media …
caused by COVID-19 has affected the creation of brand equity through social media …
Factors influencing the mobile banking usage: mediating role of perceived usefulness
The purpose of this research was to investigate at the influence of technology acceptance
model (TAM) characteristics including perceived ease of use, perceived compatibility, and …
model (TAM) characteristics including perceived ease of use, perceived compatibility, and …
PENGARUH KUALITAS PRODUK UKM DAN MEDIA SOSIAL TERHADAP MINAT BELI ULANG DENGAN KEPUASAAN PELANGGAN SEBAGAI VARIABEL …
NI Lestari, H Iswati - Kurs: Jurnal Akuntansi …, 2021 - ejournal.pelitaindonesia.ac.id
Small and medium enterprises (SMEs) in Bandung city are growing rapidly. The intense
competition between SME entrepreneurs encourages SME entrepreneurs to continue to …
competition between SME entrepreneurs encourages SME entrepreneurs to continue to …
Influences of brand equity dimensions on Thai travellers' hostel selection
C Pitsaphol - International Journal of Management Practice, 2023 - inderscienceonline.com
The hospitality industry in Thailand has been drastically impacted in all aspects due to the
cessation of both international and domestic travel caused by the ongoing COVID-19 …
cessation of both international and domestic travel caused by the ongoing COVID-19 …
Cultures in Connection: Decoding Social Media's Influence on Consumer Choices Through the Prism of Brand Equity
K Patel, DB Pacheco-Cubillos… - Digital Marketing & …, 2024 - Springer
This article aims to explore the impact of Social Media Marketing (SMM) on Consumer
Purchase Intentions, investigating the mediating role of the brand equity model. Additionally …
Purchase Intentions, investigating the mediating role of the brand equity model. Additionally …
[PDF][PDF] Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic. Sustainability 2021, 13, 10310
SI Dubbelink, C Herrando, E Constantinides - 2021 - academia.edu
This review expands our insight into the ways the required adaptation to digital channels
caused by COVID-19 has affected the creation of brand equity through social media …
caused by COVID-19 has affected the creation of brand equity through social media …
The Influence of Social Media Marketing Activities Instagram on The Purchase Intention of Ultra Milk Products
V Amelia, RT Hidayah - … Conference on Economic Business and Social …, 2024 - icebss.com
Packaged beverages, including liquid milk, are widely favored among Indonesians for their
convenience and accessibility, with Ultra Milk being a notable brand. Despite a sales surge …
convenience and accessibility, with Ultra Milk being a notable brand. Despite a sales surge …
The Effect of Endorsement & Online Promotion In Social Media on Purchase Intention In Culinary Business (Case Study On UMKM In The City of Palembang)
S Ovinda, Z Wahab, I Andriana… - International Journal of …, 2022 - ijssr.ridwaninstitute.co.id
This study aims to determine the effect of endorsements and online promotions on purchase
intention in the MSME culinary business in Palembang City. This study uses the Theory of …
intention in the MSME culinary business in Palembang City. This study uses the Theory of …
[PDF][PDF] PENGARUH SOCIAL MEDIA INFULENCER DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA BISNIS
KUDIPI MALL - repository.unsri.ac.id
Tesis ini membahas bagaimana pengaruh sosial media influencer dan promosi penjualan
terhadap minat beli pada bisnis kuliner umkm di Palembang Indah Mall. Hasil yang …
terhadap minat beli pada bisnis kuliner umkm di Palembang Indah Mall. Hasil yang …
Local Content on Instagram as Public Campaign Media of Majlis Bandaraya Seremban, Negeri Sembilan, Malaysia and Bandung City Government, Bandung …
MZ Mustafa, NRA Rahim, MYM Ariffin… - Ulum …, 2021 - uijournal.usim.edu.my
The Internet has become a crucial part of Malaysia and Indonesian people's lives today. The
variety of social media in it can be one of the best references for publishing various …
variety of social media in it can be one of the best references for publishing various …