Purpose This study aimed to provide a critical review of the evolution of customer
relationship management (CRM) research in the hospitality and tourism (H&T) field …

The development of the Internet and mobile devices enabled the emergence of travel and
hospitality review sites, leading to a large number of customer opinion posts. While such …

Purpose This study aims to predict customer churn in resort hotels by calculating the churn
probability of repeat customers for future stays in the same hotel brand …

Purpose Customer churn prediction is one of the most well-known approaches to manage
and improve customer retention. Machine learning techniques, especially classification …

Pricing Strategies is the most vital variables related to the required industry consequence in
a competitive business environment. The main purpose of this study is to investigate the …

In the health and fitness club business, acquiring new customers can be problematic for
business leaders and may hinder sustainability. Grounded in customer retention …

Over the past decade, sentiment analysis has emerged as a pivotal tool in tourism-related
texts, driven by the sheer volume of tourist attractions and the wealth of online information …

Η παρούσα διπλωματική εργασία ασχολείται με το πρόβλημα της Πρόβλεψης Αποχώρησης
Πελατών, εστιάζοντας στη νέα προσέγγιση της πρόβλεψης πιθανής αποχώρησης πελατών σε …

Penelitian ini mengeksplorasi optimasi Hotel Management System (HMS) melalui
pengalaman night reception di Vivotel Hotel Batam. Menggunakan pendekatan kualitatif …

This chapter covers two basic topics. It starts with an introduction to hospitality marketing in
general, by elucidating the nature of hospitality, marketing definitions, characteristics of …