Marketers recognize digital celebrities' advertising power and effectiveness, making them
influential models of social media advertising. The concept of parasocial relationships may …

The current research examines the Social Surrogacy Hypothesis: parasocial relationships in
favored television programs can provide the experience of belonging. Four studies support …

The current research proposes that low self‐esteem people can use parasocial relationships
to experience movement toward the ideal self, a benefit they may miss in real relationships …

The purpose of the current article was to explore parasocial phenomena in the unique and
interactive context of live streaming. Specifically, the predictors of parasocial interactions …

In this chapter, we give an overview of research on strategies that help cope with or buffer
against the negative psychological consequences of social exclusion. Coping strategies are …

Extensive research conducted notes that no researchers holistically consider these
problems. This research focus on the role of influencers in digital marketing, and the …

Borrowing from the media, communication, and psychological literatures on parasocial, or
one–sided, relationships to media figures, the current investigation examined the processes …

Although the idea of human beings being primarily and inextricably social has strong
support in the psychological literature, an examination of how human beings actually …

The current study explored how social media can satisfy unmet needs for belonging. We
predicted that, of those who experience chronic ostracism (feeling excluded and ignored …

The present study examined the relationship between parasocial relationships (PSRs; one-
sided relationships with media figures), PSR characteristics, and empathy. We also …