The purpose of this study is to understand the effects of the rebranding process on private
label performance output, namely, on brand equity. More specifically, the study aims to …

One of the main challenges for small and medium enterprises (SMEs) is how to leverage
their R&D activities in the international markets but current literature offers mixed evidence …

Cognitive computing on unstructured data for customer co-innovation | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Purpose This study aims to examine how an organization's innovation capability could
influence research and development (R&D) performance. It also investigates if industry …

This paper examines the effects of product innovation and service quality on brand equity
mediated by relationship quality. To date, the patterns in past research show that there is …

Nowadays, business markets are characterized by high competition and therefore,
reinforcing brand success is one of the challenging tasks for organizations. One of the key …

Penelitian ini bertujuan untuk menggali pemahaman berkaitan dengan studi pada bidang
perilaku inovatif dalam rangka melakukan tindakan kompetitif dalam pasar yang semakin …

Corporate social responsibility (CSR) is an imperative product or service strategy
established to maintain a competitive advantage. CSR has accomplished a broader …

The market expansions, the great technological developments, and the continuous
fluctuation in consumer needs have led to increasing competition between companies in …

األردن العقاري في تأثير استخدام أدوات التسويق المبتكرة على أداء شركات Page 1 The Influence of
Using Innovative Marketing Tools on Real Estate Development Companies Performance in …‎