Tüketiciler, mal ve hizmet satın alma sürecinde veya sonrasında yaşadıkları olumsuz
olaylarla, işletme veya markalarla ilgili kin tutma eğilimi içinde olabilir. Kimi zaman kin tutma …

The current study is an initial investigation of two reading behaviours related to Short
Message Service (SMS) advertising (ie, when an advertisement is read and how much of an …

Nowadays, rapid development in information technologies has been experienced in the
aviation industry as in other industries. This development has affected both passengers and …

This article examines factors influencing consumer attitudes towards SMS advertising. The
study's research framework was conceptualized using five predictor variables …

Abstract Short Message Service (SMS) advertising is a growing phenomenon in the Iranian
marketing industry. Many Iranian companies are intensively interested in SMS advertising …

The ubiquity of the smartphone has proven disruptive. The relevance of this medium can be
observed through time spent on mobile media, google mobile search numbers, and direct …

Purpose: This article aims to organize and classify research on consumer behavior in mobile
marketing, namely customer acceptance. Methods/design: To facilitate the search and …

This study aims to a) identify a comprehensive list of the antecedents and consequences of
ad avoidance, b) examine how strongly they relate to ad avoidance, and c) investigate how …

This study aims to understand the factors that cause Gojek to fail to maintain the Top Brand
Award status. To answer the research objectives, the study build a conceptual framework …

The ubiquity of the smartphone has proven disruptive. The relevance of this medium can be
observed through time spent on mobile media, google mobile search numbers, and direct …