Concerns about the use of online political microtargeting (OPM) by campaigners have
arisen since the Cambridge Analytica scandal hit the international political arena. In addition …

Analisar a adoção da estratégia de campanha negativa não oficial no Twitter na disputa
pela Prefeitura do Rio de Janeiro em 2016 é o objetivo deste artigo. Esse fenômeno …

Volumul abordează comunicarea din perspectiva tehnologiilor de ultimă oră și a rolului pe
care acestea îl au în propagarea discursului politic. Există două generații de politicieni …

Alături de modelele clasice, volumul prezintă modele actuale de desfășurare a campaniilor
de relații publice și propune o nouă grilă de analiză a mesajului acestora. Sunt analizate …

Covering the largest sample of countries to date, this study examines the effect of three
country-specific factors on the tone of electoral campaigns across Europe: electoral system …

The main hypothesis of the study The populist candidates and the new technologies (Blog,
Facebook, YouTube) in the 2009 presidential elections is that populist candidates display a …

The 2014 Brazilian presidential elections can be considered the first in which Facebook
played a relevant role for candidates and voters in the largest Latin American country …

Facebook was first used by the political candidates in a presidential campaign in Romania
in 2009. Social media and web 2.0 changed the way people were interacting, so the …

Kutatásunk azt vizsgálja, hogy milyen országjellemzők befolyásolják a különböző európai
országok politikai kampányainak hangvételét. Ennek során olyan tényezőket vizsgálunk …

This chapter illustrates the decisive role played by the digital political communication in the
local, parliamentarian and presidential elections in Romania after the communist regime …