Auto-bidding plays a crucial role in facilitating online advertising by automatically providing
bids for advertisers. Reinforcement learning (RL) has gained popularity for auto-bidding …

Powered by machine learning techniques, online advertising platforms have launched
various automated bidding strategy services to facilitate intelligent decision-making for …

The online advertising market, with its thousands of auctions run per second, presents a
daunting challenge for advertisers who wish to optimize their spend under a budget …

Nowadays, optimized cost-per-click (OCPC) has been widely adopted in online advertising.
In OCPC, the advertiser sets an expected cost-per-conversion and pays per click, while the …

In online advertising, advertisers participate in ad auctions to acquire ad opportunities, often
by utilizing auto-bidding tools provided by demand-side platforms (DSPs). The current auto …

Auto-bidding is essential in facilitating online advertising by automatically placing bids on
behalf of advertisers. Generative auto-bidding, which generates bids based on an …

Automated negotiation is a crucial component for establishing cooperation and collaboration
within multi-agent systems. While reinforcement learning (RL)-based negotiating agents …

Computation at the edge or within the Internet-of-Things (IoT) requires the use of controllers
to make the management of resources in this setting self-adaptive. Controllers are software …

In the evolving landscape of modern marketing, digital advertising has emerged as a pivotal
component, enabling businesses to expand their reach to larger, more diverse audiences …