The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

The proliferation of mobile devices and the continuous development of online technologies
has led to an increasing variety of channels, leaving customers with a choice of channel …

Purpose Since banks do not sell tangible products, they rely heavily on customer
interactions and retention, which requires service quality, customer satisfaction and …

The platform of cross-border e-commerce has gained momentum in recent years. It is of
paramount importance to fathom the factors influencing consumers' choice of the platform …

Purpose Building on stimulus organism response theory, the current study examines the
influence of channel integration quality dimensions (channel service configuration and …

The present study examines the impact of anthropomorphism and augmented reality (AR)
on consumers' attitudes and intention to adopt m-commerce. A questionnaire-based survey …

The Internet has changed consumer shopping behaviors and purchasing habits. Consumers
use the channels that best suit their needs at any given time to have an enhanced shopping …

Online shopping is gaining popularity. Traditional retailers with physical stores adjust to this
trend by allowing their customers to shop online as well as offline, in-store. Increasingly …

With the advent of digitalization, the retail industry has undergone significant
transformations, ushering in the era of omni-channel. However, most retailers struggle with …

This study investigates how the quality of service experience (QSE) impacts users'
satisfaction and loyalty to music streaming services. To this end, the sense of insufficient …