Traditional marketing thought and practice largely view new product development (NPD) as
an internal, firm-based activity in which customers are relatively passive buyers and users …

Although marketing scholars often seek to contribute new knowledge that is applicable
across industries, some industries have unique characteristics that require industry-specific …

Aiming to support digital innovation endeavours, industrial-age companies increasingly
acquire firms that heavily build upon digital technologies. Related research has raised …

In this paper, we develop a comprehensive model of M&A success. We integrate
fundamental constructs of different schools and discuss their interdependencies with M&A …

This paper examines how existing knowledge base (ie, knowledge breadth and depth)
interacts with knowledge integration mechanisms (ie, external market knowledge acquisition …

The COVID-19 pandemic has boosted firms' investments in digital technologies, and
digitalization is booming. However, it remains unclear how and when digitalization leads to …

Data transaksi penjualan yang ada dalam divisi penjualan terkait data penjualan barang
begitu besar dan banyak sehingga membutuhkan media penyimpanan yang besar dan sulit …

In many business markets, manufacturers seek service-led growth to secure their existing
positions and continue to grow in increasingly competitive environments. Using longitudinal …

Prior studies have emphasized that structural attributes are crucial to simultaneously
pursuing exploration and exploitation, yet our understanding of antecedents of ambidexterity …

Radical innovation is an important driver of the growth, success, and wealth of firms and
nations. Because of its importance, authors across various disciplines have proposed many …