We focus on political marketing and conduct a systematic literature review of journal articles
exploring political marketing on social media. The systematic literature review delineates the …

Marketing researchers have devoted considerable attention to marketer-generated content
(MGC), social media engagement behaviour (SMEB) and online relationships. Prior studies …

Negative campaigning is a central concept in political communication research. However,
most conceptualizations of the term are rather broad, summarizing all kinds of negativity …

Ten years after the article by Berry Richards which highlighted the emotional deficit in
political communication (Richards, 2010), affects seem to be the holy grail for scholars who …

The purpose of this study is to understand the factors driving the BOP community's voting
decisions. This study used a qualitative phenomenological approach, conducting 32 …

We analyze Donald J. Trump's Twitter activity over the last months of the 2016 presidential
campaign, his period as President Elect, and his Presidential term until Fall 2019, shortly …

Emotions are central to human behavior and thus not surprisingly to politics as well. One
need not look far to see them at work. Election campaigns are replete with emotion, from …

Both the Theory of Affective Intelligence and the Expectancy Violation Theory suggest
emotions are crucial in supporting political candidates. However, despite the considerable …

The cognitive mobilisation thesis suggests that increasing knowledge on the European
Union (EU) would lead to increased support for the institution. We test this with a strategic …

Whether further European integration is desirable is an ongoing question in public opinion
research: both extant research and the outcome of various EU-related referendums show …