Web tracking-A literature review on the state of research

T Ermakova, B Fabian, B Bender, K Klimek - 2018 - aisel.aisnet.org
Web tracking seems to become ubiquitous in online business and leads to increased
privacy concerns of users. This paper provides an overview over the current state of the art …

Robust identification of email tracking: A machine learning approach

J Haupt, B Bender, B Fabian, S Lessmann - European Journal of …, 2018 - Elsevier
Email tracking allows email senders to collect fine-grained behavior and location data on
email recipients, who are uniquely identifiable via their email address. Such tracking …

[PDF][PDF] Automated discovery of privacy violations on the web

S Englehardt - 2018 - senglehardt.com
Online tracking is increasingly invasive and ubiquitous. Tracking protection provided by
browsers is often ineffective, while solutions based on voluntary cooperation, such as Do …

Privacy-invading mechanisms in e-commerce-a case study on German tourism websites

T Ermakova, A Hohensee… - … of Networking and …, 2019 - inderscienceonline.com
Against the importance of online privacy, this paper investigates German tourism websites
previously shown as actively adopting mail tracking technology. For a sample of 50 highly …

Trackers in Your Inbox: Criticizing Current Email Tracking Practices

S Kalantari, A Put, B De Decker - Annual Privacy Forum, 2021 - Springer
Email is among the cornerstones of our online lives. It has evolved from carrying text-only
messages to delivering well-designed HTML contents. The uptake of web protocols into …

Enterprise-grade protection against e-mail tracking

B Fabian, B Bender, B Hesseldieck, J Haupt… - Information Systems, 2021 - Elsevier
E-mail tracking provides companies with fine-grained behavioral data about e-mail
recipients, which can be a threat for individual privacy and enterprise security. This problem …

Open About the Open-Rate? State of Email Tracking in Marketing Emails and Its Effects on User's Privacy

S Kalantari - Privacy and Identity Management: 15th IFIP WG 9.2 …, 2021 - Springer
While many suspected that commercial email communications would be obsolete by 2020,
email still continues to prevail over other mediums in terms of bringing revenue. In order to …

[PDF][PDF] Track and treat-usage of e-mail tracking for newsletter individualization

B Bender, B Fabian, J Haupt, S Lessmann - 2018 - scholar.archive.org
E-Mail tracking mechanisms gather information on individual recipients' reading behavior.
Previous studies show that e-mail newsletters commonly include tracking elements …

[PDF][PDF] Information Privacy in the Digital Age: Theoretical Foundation and Empirical Evidence

J Wirth - 2020 - fis.uni-bamberg.de
“If this is the age of information, then privacy is the issue of our times”(Acquisti et al. 2015, p.
509) The way personal information can be processed has changed in the digital age, or the …