Anchored in the service-dominant logic and service innovation literature, this study
investigates the drivers of employee generation of ideas for service improvement (GISI) …

Purpose–The purpose of this paper is to review the academic literature on relationship
marketing (RM), conduct a content analysis of the same for the purpose of classification and …

Despite the ongoing outbreak of the novel COVID-19, few studies have been conducted on
the stress arising from the pandemic. In this study, attributes of epidemic concerns perceived …

The purpose of this study is to develop new knowledge to better understand the most
important dimensions of e-service quality that have impact on customer satisfaction …

Successful marketing and promotion strategies achieve customer development, profitability,
and long-term company success. Present markets become more competitive through …

This study aims at understanding the role of customer engagement in writing online reviews
by shoppers with specific focus on mobile devices for shopping. Mobile devices are …

With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

Company social networks have become an important means for the socialized marketing of
a company, forming a new challenge to companies on how to attract customers. Based on …

Purpose–This study aims to investigate the impacts of online review and source features
upon travelers' online hotel booking intentions. Design/methodology/approach–This study …

WeChat is a mobile instant text and voice messaging communication service and has
become an important social media platform in China. The objectives of this article are to …