Collaborative consumption, often associated with the sharing economy, takes place in
organized systems or networks, in which participants conduct sharing activities in the form of …

Co-production is associated with the expanding role that citizens and other third-party actors
assume in the development and delivery of public services. While there are benefits to co …

In the context of do-it-yourself (DIY) home improvement, this article extends theorizing on
productive consumption, domestic masculinity, and social class. Based on interviews with …

Consumers increasingly turn to online health communities for health information and social
support. Yet, the type of value consumers derive from online health communities is not well …

Instead of thinking about education as the mastery of a body of knowledge where the subject
matter becomes the focus of our attention, The Gamification of Higher Education encourages …

Purpose The purpose of this study is to understand the effect of different brand positions
(underdog vs top dog) and comparative advertising on consumers' brand attitudes …

Purpose This study aims to follow a rigorous approach to identify, critically analyze and
synthesize 75 papers published from 2000 to 2022. Design/methodology/approach The …

This study analyzed the impact of customer productivity in technology-based self-service of
virtual golf simulation games in relation to customers' repeated use, based on the …

Purpose This study aims to understand the motivations behind using Airbnb as a
collaborative housing platform brand, their impact on satisfaction and engagement, and how …

Purpose The study aims to reveal the relative importance of each characteristic of a
proactive prosumer and determine the role of each characteristic in improving technological …