What makes things funny? An integrative review of the antecedents of laughter and amusement
Despite the broad importance of humor, psychologists do not agree on the basic elements
that cause people to experience laughter, amusement, and the perception that something is …
that cause people to experience laughter, amusement, and the perception that something is …
[图书][B] The psychology of humor: An integrative approach
Most of us laugh at something funny multiple times during a typical day. Humor serves
multiple purposes, and although there is a sizable and expanding research literature on the …
multiple purposes, and although there is a sizable and expanding research literature on the …
Humorous advertising that travels: A review and call for research
HJ Crawford, GD Gregory - Journal of Business Research, 2015 - Elsevier
Evidence of the universal value of humor appears in its widespread use as a communication
device. Despite frequent appearances in advertising, within and across national contexts …
device. Despite frequent appearances in advertising, within and across national contexts …
[图书][B] Persuasion: Social influence and compliance gaining
RH Gass, JS Seiter - 2022 - taylorfrancis.com
The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …
presentation of major theories of persuasion and their applications to a variety of real-world …
A meta-analysis of humor in advertising
M Eisend - Journal of the Academy of Marketing Science, 2009 - Springer
This meta-analysis combines 369 correlations on the effects of humor in advertising and
thus quantifies, updates, and expands previous literature reviews on the effects of humor in …
thus quantifies, updates, and expands previous literature reviews on the effects of humor in …
Differentiating what is humorous from what is not.
After 2.5 millennia of philosophical deliberation and psychological experimentation, most
scholars have concluded that humor arises from incongruity. We highlight 2 limitations of …
scholars have concluded that humor arises from incongruity. We highlight 2 limitations of …
How humor in advertising works: A meta-analytic test of alternative models
M Eisend - Marketing letters, 2011 - Springer
This study tests a cognitive and an affective model based on extant explanations of the
effects of humor along with a new affective–cognitive model. Results are derived from meta …
effects of humor along with a new affective–cognitive model. Results are derived from meta …
Humor, comedy, and consumer behavior
Consumers regularly experience humor while buying and using products, procuring
services, and engaging in various consumption experiences, whether watching a movie or …
services, and engaging in various consumption experiences, whether watching a movie or …
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
JK Hsieh, YC Hsieh, YC Tang - Electronic Commerce Research, 2012 - Springer
The effectiveness of electronic word-of-mouth (eWOM) communication has attracted
increasing attention from marketing practitioners, but relatively few studies focus on the …
increasing attention from marketing practitioners, but relatively few studies focus on the …
The impact of advertising on patrons' emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of …
The purpose of this study was twofold: to investigate the structural relationships between
patrons' emotional responses induced by advertising, their perceived value, and their …
patrons' emotional responses induced by advertising, their perceived value, and their …