Consumer marketing strategy and E-commerce in the last decade: a literature review

A Rosário, R Raimundo - Journal of theoretical and applied electronic …, 2021 - mdpi.com
E-commerce is deemed as the sale and purchase of goods and services through the internet
in exchange for money and data transfer to complete the transactions. E-commerce is at the …

Optimal pricing and service level in supply chain considering misreport behavior and fairness concern

S Qu, L Shu, J Yao - Computers & Industrial Engineering, 2022 - Elsevier
In the supply chain, there exists the phenomenon that misreport behavior and fairness
concern coexist. The reference point for fairness concern is usually upstream publicly …

The revenue and cost sharing contract of pricing and servicing policies in a dual-channel closed-loop supply chain

J Xie, W Zhang, L Liang, Y Xia, J Yin, G Yang - Journal of Cleaner …, 2018 - Elsevier
In a dual-channel closed-loop supply chain (CLSC), the products are sold online and offline
in the forward channel, while the retailer provides reverse-channel service to recycle used …

The impact of e-service offerings on the demand of online customers

X Xu, CL Munson, S Zeng - International Journal of Production Economics, 2017 - Elsevier
With the rapid growth of online shopping, online sellers are facing more sales opportunities
and challenges in the highly-competitive e-commerce market. Sellers that can generate high …

Selling luxury fashion online with social influences considerations: Demand changes and supply chain coordination

B Shen, R Qian, TM Choi - International Journal of Production Economics, 2017 - Elsevier
In the luxury fashion retailing industry, consumers can be categorized into the groups of
fashion leader and fashion follower. These two groups influence one another and create …

Equilibrium analysis of pricing competition and cooperation in supply chain with one common manufacturer and duopoly retailers

H Huang, H Ke, L Wang - International Journal of Production Economics, 2016 - Elsevier
This paper considers a pricing competition and cooperation problem in a two-echelon
supply chain with one common manufacturer and duopoly retailers. Six decentralized game …

Impacts of government subsidies for environmental-friendly products in a dual-channel supply chain

B Li, W Chen, C Xu, P Hou - Journal of cleaner production, 2018 - Elsevier
This paper studies the impacts of government's consumption subsidy and replacement
subsidy towards environmental-friendly products in a dual-channel supply chain …

Digital coupon promotion and platform selection in the presence of delivery effort

Y Jiang, F Liu, A Lim - Journal of Retailing and Consumer Services, 2021 - Elsevier
In recent years, physical retailers have started selling products to consumers through either
third-party or self-operated online platforms. Doing so, they face demand which depends on …

Examining the effect of product assortment and price discount toward online purchase decision of university student in Indonesia

D Amanah, DA Harahap - Jurnal Manajemen Dan …, 2018 - jurnalmanajemen.petra.ac.id
This study investigated the effect of product assortment and price discount on online
purchase decision among university student in Indonesia. Ninety samples were employed …

Price-ethicality association: When price discounts inhibit ethical purchasing

Y Ryoo, WJ Kim - Journal of Business Research, 2023 - Elsevier
The authors demonstrate that consumers form a robust association between price and
ethicality, separate from the traditional price-quality association, which significantly …