This paper aims to examine the application of value co-creation approach in online travel
service based on service-dominant logic. Drawing on recent works, the research indicates …

This research paper examines the effect of leader trust, organisational trust and knowledge
sharing on staff attitudes and satisfaction at work at universities in Syria. The research …

Purpose The purpose of this paper is to introduce and investigate social brokers who belong
to and connect multiple groups in a social network. This paper also reveals the differential …

Today, simply delivering a product to the right place at the right time is no longer enough.
Customers demand more; they demand the full suite of logistics services. Customers thus …

The effectiveness of any advertisement campaign relies heavily on the combination of media
vehicles chosen for communicating the messages and the amount of advertisements placed …

Efficient budget allocation between different communication channels is one of the
fundamental activities of any media planner. In this paper, we attempt to develop a multi …

Product pricing strategy has a significant impact on a service company's competitive edge.
Considering the heterogeneous and time-sensitive customer choice behavior, monopoly …

Firms develop segment driven promotional mix to target its potential customers selectively.
As the marginal revenues from promotion decreases with time, it is important to determine …

User acceptance of technology is essential to determine its success. The current paper
incorporates the main properties of the technology acceptance models (TAMs) developed by …

Promotion is carried out by firms for effective communication with potential customers so that
response is achieved at different levels namely, awareness, interest, evaluation, trial …