Advancing service-dominant logic with systems thinking
Service-dominant (SD) logic, introduced by Vargo and Lusch (2004), set in motion a
potential paradigm shift (Brodie, Lobler, & Ferher, 2019) in marketing in which the focus is …
potential paradigm shift (Brodie, Lobler, & Ferher, 2019) in marketing in which the focus is …
How do stakeholders co-create value in a service ecosystem? Insight from mega-events
Purpose This paper looks at how stakeholders co-create value at mega-events from a
service ecosystem perspective. Despite the growing interest, little is known about how value …
service ecosystem perspective. Despite the growing interest, little is known about how value …
The role of consumer speech acts in brand activism: a transformative advertising perspective
J Fletcher-Brown, K Middleton… - Journal of …, 2024 - Taylor & Francis
Transformative advertising research (TAR) suggests examining advertising's
transformational possibilities via the interactions between institutional actors at each …
transformational possibilities via the interactions between institutional actors at each …
The adoption of innovative urban mobility solutions from the service-dominant logic
C Medina-Molina, M Rey-Moreno… - European Journal of …, 2024 - emerald.com
Purpose Urban centers, with their dense populations and evolving mobility patterns, are
pivotal in addressing global sustainability challenges. This study focuses on identifying the …
pivotal in addressing global sustainability challenges. This study focuses on identifying the …
Service Oikos as a complex self-perpetuating system: a bibliometric study of service ecosystems
Purpose This study aims to address the following research questions:(1) What are the
theoretical frameworks and areas of study that influence the development of service …
theoretical frameworks and areas of study that influence the development of service …
Towards a responsible gaming ecosystem: a call to action
SF Yap - Journal of Services Marketing, 2024 - emerald.com
Purpose Drawing from transformative service research (TSR) and service ecosystem
perspectives, the author seeks to provide multi-level insights into gaming service systems …
perspectives, the author seeks to provide multi-level insights into gaming service systems …
Service dyads: understanding the dynamics of social perspective-taking and value co-creation amidst service problems
D Jin - Service Business, 2024 - Springer
This research employs the IO–OI model, which posits that internal factors, including frontline
employees' knowledge-sharing and adherence to display rules, alongside external factors …
employees' knowledge-sharing and adherence to display rules, alongside external factors …