One of the most pleasurable aspects of video games is their ability to induce immersive
experiences. However, there appears to be a tentative conceptualization of what an …

Virtual reality (VR) research has gone through rapid advances and the technology has
established itself as a valuable training tool in many domains. While research in the field of …

The concept of the metaverse was first coined in the science fiction novel Snow Crash
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …

Based on self-determination theory, the current laboratory experiment investigates how the
use of virtual reality (VR) technology shapes the gaming experience. We hypothesize that …

Immersive virtual environments (IVEs) produce simulations that mimic unmediated sensory
experiences. 3 experiments (N= 228) tested how different modalities increase environmental …

Research on virtual reality (VR) in education and training has found that spatial presence,
the perception that the body is inside a mediated environment, increases engagement …

The concept of presence, or “being there” is a frequently emphasized factor in immersive
mediated environments. It is often assumed that greater levels of immersive quality elicit …

This paper examines the possibility of experiential learning in a virtual space using head-
mounted-display-based immersive virtual reality (VR) technologies. Experiential learning …

Immersive virtual reality allows people to inhabit avatar bodies that differ from their own, and
this can produce significant psychological and physiological effects. The concept of …

The ever-changing media environment brought on by the constant advent of new
technologies requires advertising scholars to stay nimble, updating and innovating research …