The retail food environment plays an important role in shaping dietary habits that contribute
to obesity and other chronic diseases. Food and beverage manufacturers use trade …

Current analysis evaluates the influence of environmental concern in people's retail buying
behavior of green products. The objective was to assess whether the consumer is …

Purpose The purpose of this paper is to evaluate the influence of culture in terms of
individualism and collectivism (IC), store image and customer satisfaction, on purchase …

The main objective of this research is to analyze the direct and indirect effects of social
media and price reduction on vocational college decisions through brand trust. This …

Large online promotion activities are different from traditional online marketing activities.
Issues about consumer behavior in large online promotion activities deserve further …

Current analysis evaluates the influence of environmental concern in peoples retail buying
behavior of green products. The purpose was to assess whether the consumer is …

Penelitian ini memiliki tujuan untuk mengetahui adanya pengaruh dari gaya hidup serta
diskon pada keputusan pembelian produk McDonald's di Surabaya. Penelitian kuantitatif …

This study investigates the influence of discounts and store atmosphere on purchasing
decisions in shoe stores in Bandar Lampung, recognizing the evolving role of shoes from a …

In internet service provider industry the sales promotion does effect in the form of limits of
downloading, size of discounts and method of payments to the consumer buying behavior …

Increasing sales is the main objective of any business. In the past, the sellers displayed their
products, and the customer came to try and buy it. But after the new invention (the Internet) …