This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Social influence plays a significant role in shaping consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

Brands' self-built live streaming e-commerce has emerged as an embryonic and effective
way of supporting customer purchase decisions. Moreover, the question of how small-and …

Unlike general e-business, e-commerce livestreaming innovatively enables anchors to use
instant social functions to communicate with viewers and present products in more vivid …

Recent studies have demonstrated the relevance of consumer decision-making styles and
consumer involvement as crucial constructs in understanding online group buying, but none …

Consumers have grown increasingly aware of the impact of packaging on the environment.
Therefore, interest has grown in more environmentally friendly packaging, but we wondered …

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This
study aims to determine the factors that influence impulse buying from a flash sale in the …

Understanding the effect of managerial response on online review management has
attracted the attention of scholars in recent years. However, the effect of personalized …

Even though eco-labels are a promising means to support consumers in making sustainable
choices, insights into the effectiveness of eco-labels in combination with conventional …

Data-driven precision marketing (eg personalized online ads based on big data analysis or
optimal personalized recommendation algorithms) has been regarded as a crucial way for …