Political polarization is a marked political division in the population, characterized by
multiple manifestations. The authors argue that it can affect consumer psychology, which in …

Purpose The purpose of this study is to systematically review the existing literature on
Islamic marketing and its major impacts on consumer behaviours. In addition, this study …

This study presented and tested a conceptual model that examined how a negative event at
a tourism destination influenced perceived betrayal and boycott among tourists. A mixed …

Purpose This paper aims to the literature on negative consumer-brand relationships by
advancing knowledge on the key triggers of brand hate of global and prominent brands. It …

Researchers have given considerable attention to investigate anti‐consumption behavior.
However, empirical research tends to report somewhat erratic and inconsistent findings …

Purpose Through activism, brands participate in the sociopolitical controversies that shape
society today. Based on social identity theory, this study aims to examine the moderating …

Despite burgeoning academic interest in anticonsumption, a lack of definitional clarity and
overlapping constructs beleaguer the pertinent literature, preventing research in the field …

Purpose In today's world of heightened sociopolitical issues, consumer political ideologies
may determine the nature of consumer-brand relationships. Consumers seek out self …

Purpose The purpose of this paper is to examine the relationship between attitude functions
and attitude towards social media advertising. Additionally, this study also examines the …

Purpose Negative online consumer reviews represent different forms of injustice. The effect
of different types of injustice experienced in a service encounter on a brand is unknown. This …