Augmented reality integration in Jordanian fast-food apps: Enhancing brand identity and customer interaction amidst digital transformation
H Ali, A Morshed - Journal of Infrastructure, Policy …, 2024 - systems.enpress-publisher.com
This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during
the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if …
the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if …
Balancing data-driven insights and human judgment in supply chain management: The role of business intelligence, big data analytics, and artificial intelligence
Purpose: This research examines the intricate interplay between Business Intelligence (BI),
Big Data Analytics (BDA), and Artificial Intelligence (AI) within the realm of Supply Chain …
Big Data Analytics (BDA), and Artificial Intelligence (AI) within the realm of Supply Chain …
Transforming accounting practices: The impact and challenges of business intelligence integration in invoice processing
The purpose of this study is to investigate the relationship between the use of business
intelligence applications in accounting, particularly in invoice handling, and the resultant …
intelligence applications in accounting, particularly in invoice handling, and the resultant …
Enhancing marketing success in Jordanian telecom: Strategic IoT integration and brand relationship management for maximized consumer loyalty
A Moshed, S Al-Jabaly - Journal of …, 2024 - systems.enpress-publisher.com
This study explores how Jordanian telecom companies can balance Internet of Things (IoT)
driven automation with maintaining genuine consumer-brand connections. It seeks …
driven automation with maintaining genuine consumer-brand connections. It seeks …