With the widespread practice of using digital tools to work from home (WFH), it is not clear
how this impacts innovation. While some scholars argue that digital tools limit the …

The objective of this study is to provide an integrated view of the body of knowledge of value
co‐creation in the sharing economy in terms of the topical content and the research …

This study aims to explore the application of electroencephalography (EEG) tools in
examining latent consumer behavior, emphasizing emotions, attention, preferences …

Purpose This study proposes a conceptual model and aims (1) to understand how co-
creation experience influences guest engagement,(2) to analyse the effect of satisfaction …

Purpose Value, also known as co-creation, is recognized as the outcome of collaborative
efforts between both parties. However, knowledge is currently limited regarding the …

This study analyzes the literature available on consumer luxury consumption and the
marketing of luxury products during the COVID‐19 pandemic. The Scopus database was …

Purpose This study investigates the influence of augmented reality (AR) on consumer
behavior and decision-making in the context of retail. By developing a conceptual framework …

Despite the growing significance of corporate social responsibility (CSR) in corporate public
relations (PR) strategies, there has been a paucity of comprehensive reviews of the extant …

Background: To successfully design, develop, implement, and deliver digital health services
that provide value, they should be cocreated with patients. However, occasionally, the value …

This paper aims to enhance the understanding of the influencing factors and consequences
of feedback, with a particular focus on brand outputs and co-creation, and to identify future …