Regulatory fit, or the match between an individual's regulatory orientation and the strategy
used to sustain it, offers a pervasive predictor of customer behavior. Merely reaching a …

This study reviews and synthesizes the literature on the role of influentials and the influence
process in new product diffusion from a marketing management perspective. Influentials are …

In the digital age, customers use online reviews to minimize the risks associated with
purchasing a product. Major online retailers help customers choose the right product by …

This study is among the first to investigate the impact of message, source, and receiver
characteristics on user attitudes toward Yelp reviews, with the subsequent impact of these …

This study investigates the influence of consumers' motivational orientations (“prevention”
vs.“promotion”) on their susceptibility to demand‐based versus supply‐based scarcity …

Variety‐seeking research has examined antecedents in terms of contextual factors and
individual differences. However, it does not consider the interaction of individual difference …

Offering organic food is a new trend in the hospitality industry seeking sustainable
competitiveness. Premiums and information barriers impede continued growth in organic …

This study investigates the effects of tie strength between the two communicators,
recommender experience, and their interactions on electronic word-of-mouth message …

This study investigates the effect of consumers' self-regulatory focus on their response to
green versus nongreen advertising appeals in terms of perceived attractiveness and …

Since consumers primarily make in-store purchase decisions, firms use product packaging
to attract potential consumers. Ever-increasing market competition in many food product …