Increased demands for sustainable apparel products require research to understand better
how to encourage sustainable buying behavior effectively, especially in the understudied …

Most of the prior studies on store brands have focused on consumers' attitudes towards store
brands in the grocery sector. This article studies consumers' attitudes towards store brands …

Purpose: This paper reviews recent retail patronage literature and integrates the findings
from previous studies into a comprehensive patronage model. As Indian retail modernizes …

The research paper highlights that retailers are required to choose a particular set of
customers and position themselves distinctively as per their chosen market segment. The …

Increased demands for sustainable apparel products require research to understand better
how to encourage sustainable buying behavior effectively, especially in the understudied …

The research focus is on determining the key store atmospherics influencing consumer's
decision to patronize a retail store especially in context to shopping of Apparels & Lifestyle …

Shopping malls can be defined as “a group of retail business planned, developed, owned,
and managed as a unit”(Kotler & Armstrong, 2006, p. 407). Shopping malls have profound …

The objectives of this exploratory research are to develop a typology of grocery shoppers
and to determine what shopping channels (multi-channels) are preferred over the others for …

Shopping as a phenomenon which has existed since the early history of humanity to meet
human needs, has become one of the main daily life activities. Traditional shopping …

Introduction: The person or group of persons who accompany a shopper during mall visit ie
co-shopper could be a major influencer (s) in purchase decisions. An attempt has been …