Impact of self‐esteem and self‐gifting on masstige purchase intentions

MM Khan, MI Ishaq, M Iqbal… - International Journal of …, 2024 - Wiley Online Library
Consumers prefer brands that provide them with symbolic meaning, and they use them to
enhance their self‐esteem and develop their status and personal images. Self‐esteem is an …

[PDF][PDF] The effect of self-esteem and trait anxiety on bandwagon luxury consumption behavior: Sample of a state and private University

N Parilti, T Tunç - Abasyn Journal of Social Sciences, 2018 - ajss.abasyn.edu.pk
We aimed to analyze the bandwagon effects of self-esteem and trait anxiety on luxury
consumption behavior among postgraduate students in social sciences institutes of one …

Analysis of the Effect of Dramatic Consumption on Consumers' Repurchase Motivation Through Hofstede's Cultural Dimensions, Utility Motives and Hedonistic …

Y Shirmohammadi, Z Hashemi Baghi - Commercial Surveys, 2024 - barresybazargani.itsr.ir
The tendency to display consumption has a complex nature because people immerse
themselves in the display of consumption in an effort to distinguish and excel and maintain …