How does brand promotion on special occasions impact consumer purchasing behavior?

[PDF] gbmrjournal.com

[PDF][PDF] Does the Islamic Marketing Mix Model Matter in Coping with the Rising Cost of Living in Malaysia During the Crisis?

MT Zainuddin, MA Nazri, NRSM Dali… - Global Business and …, 2024 - gbmrjournal.com
Purpose: The objective of this study was to enhance the current understanding and bridge
the gaps in the existing literature by examining the factors that could remedy the impact of …
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