Purpose There is a growing interest in investigating craft beer tourism and consumption
experiences as different destinations seek to position unique attributes and cultures in their …

Craft beer represents a dynamic and creative segment within the food and beverage
industry, emphasizing quality, aroma, health, sustainability, locality, and tailored brewing …

Purpose This study aims to use the extended model of goal-directed behavior (EMGB) to
examine the interaction between wine purchasing motivations and prior knowledge and …

The study explores the effectiveness of Generative AI, specifically Large Language Models
(LLMs), in creating promotional campaigns for small breweries, with a focus on Burns Family …

Begin jaren 80 begon de biermarkt te veranderen in Nederland. In de jaren 80 was er zowel
sprake van een toenemende vraag als een toenemende aantrekkelijkheid van het leveren …

This study aims to provide an overview of the craft beer industry and consumption in order to
identify consumer preferences. More specifically, it aims to identify a target group of …