Virtual reality in digital marketing: research agenda based on bibliometric reflection

HO Zaki, D Fernandez, O Dastane, A Aman… - … Intelligence & Planning, 2023 - emerald.com
Purpose This study unravels the intellectual structure of virtual reality (VR) in digital
marketing (DM) research, identifies core research gaps and presents future research …

Survey of immersive analytics

A Fonnet, Y Prie - IEEE transactions on visualization and …, 2019 - ieeexplore.ieee.org
Immersive analytics (IA) is a new term referring to the use of immersive technologies for data
analysis. Yet such applications are not new, and numerous contributions have been made in …

Clusters, trends, and outliers: How immersive technologies can facilitate the collaborative analysis of multidimensional data

S Butscher, S Hubenschmid, J Müller, J Fuchs… - Proceedings of the …, 2018 - dl.acm.org
Immersive technologies such as augmented reality devices are opening up a new design
space for the visual analysis of data. This paper studies the potential of an augmented reality …

Low-cost electronic tagging system for bee monitoring

P De Souza, P Marendy, K Barbosa, S Budi, P Hirsch… - Sensors, 2018 - mdpi.com
This paper introduces both a hardware and a software system designed to allow low-cost
electronic monitoring of social insects using RFID tags. Data formats for individual insect …

Are We There Yet? Unravelling Usability Challenges and Opportunities in Collaborative Immersive Analytics for Domain Experts

FA Nafis, A Rose, S Su, S Chen, B Han - International Conference on …, 2025 - Springer
In the ever-evolving discipline of high-dimensional scientific data, collaborative immersive
analytics (CIA) offers a promising frontier for domain experts in complex data visualization …

Immersion versus embodiment: Embodied cognition for immersive analytics in mixed reality environments

D Gračanin - … Technologies: 12th International Conference, AC 2018 …, 2018 - Springer
Visualization techniques are used to analyze and understand data within the context of the
underlying conceptual and physical model. We collect and generate data at an increasingly …

Collaborative data analytics using virtual reality

H Nguyen, B Ward, U Engelke… - … IEEE conference on …, 2019 - ieeexplore.ieee.org
Immersive analytics allows a large amount of data and complex structures to be concurrently
investigated. We propose a collaborative analytics system that benefits from new advances …

Privacy-aware sharing and collaborative analysis of personal wellness data: Process model, domain ontology, software system and user trial

L Tuovinen, AF Smeaton - Plos one, 2022 - journals.plos.org
Personal wellness data collected using wearable devices is a valuable resource, potentially
containing knowledge that goes beyond what the device and its the associated software …

Enhancing reservoir engineering workflows with augmented and virtual reality

S Cartwright, S Samoil, B Lawton, D Hu, S Xie… - SPE Canadian Energy …, 2022 - onepetro.org
Reservoir engineers must analyze and work with complicated 3D subsurface datasets.
Extended reality (XR) hardware has undergone a renaissance in recent years and high …

Immersive intelligence genomic data visualisation

CW Lau, QV Nguyen, Z Qu, S Simoff… - Proceedings of the …, 2019 - dl.acm.org
Genomics data are very complex and could contain crucial information about a disease or
how a treatment method may perform well on one but not on another. Understanding such …