The Antecedents of Brand Equity: A Study from Telecommunication Industry of Pakistan
M Hassan - JISR management and social sciences & …, 2018 - jisrmsse.szabist.edu.pk
In Pakistan, the telecommunication sector after foreign investment has become highly
competitive and it has become difficult for this sector to hold existing customers and retain …
competitive and it has become difficult for this sector to hold existing customers and retain …
[PDF][PDF] Evaluation of Brand Equity for Automobile Car Industry: Perception of Customers in Karachi
M Hassan - International Journal of Experiential Learning & Case …, 2018 - ijelcs.iobm.edu.pk
Establishment of strong brand equity is now one of the most priorities to numerous Car
Automaker companies, but achieving that objective is become difficult due to the reason that …
Automaker companies, but achieving that objective is become difficult due to the reason that …