Research on influence factors for green consumption has greatly advanced in recent years.
However, little research has explored the effect of consumers' environmental responsibility …

There is a problem among Generation Z regarding the insufficient perception of green
apparel consumption and the “perception–action paradox”, which presents a great …

The current research examines the influence of past environmental behavior, peer influence,
and green apparel knowledge on green apparel perceived benefits and consequently, its …

This study explores consumers' perceptions of sustainable clothing and motivations for
purchasing it. An analysis of 682 Generation Z and Millennial consumers shows both …

Abstract Changes in demographics and availability of global clothing brands have brought
several changes in Indian apparel industry. Green or organic clothing brands are becoming …

Materialism is becoming a global phenomenon and is increasing exponentially. Lithuania,
which has survived a long period of occupation, experienced privatization and goods' …

Social and environmental responsibility of apparel sector has been drawing rising attention
of policymakers and researchers in recent years. One possible solution to curb the …

Fashion consumption has continually increased in recent decades, leading to severe
environmental problems. Apparel renting provides an opportunity to foster sustainable …

The present study examined the influence of organic clothing product involvement,
consumption involvement, organic clothing knowledge, perceived product availability, and …

Few studies have analyzed the mechanisms of how environmental labels influence
consumers' perception and consequent behavior. The present study puts forth specific …