This study investigates the impacts of the London 2012 Olympic Games and their related
cultural programme on local small creative organisations in East London. It contributes to …

Purpose Enthusiasm for hosting mega sport events has been dampened mainly due to the
opposition of local communities. Although the use of public relations that aims for two-way …

Purpose Hosting events can attract visitors to an area and provide an opportunity for local
businesses in the host community to benefit economically. Restaurants, in particular, have …

There is increasing evidence that unconscious processing of sponsorship messages
predominates over conscious processing. Ambushers may profit from this because sport …

Preparations for London 2012 included promises for a sporting legacy across Britain. APS
data suggest that, despite a slight spike in 2012, we have not experienced the rise in …

The debate over the ethical issues and conflicts of interest involved in commercial
sponsorship in sport has intensified in the prelude to the London 2012 Olympic and …

Purpose–This paper seeks to examine the management of General Electric's (GE) Olympic
sponsorship and provides insights related to the organizational and transformational …

Giorgio Agamben's theory of the state of exception, which, he argues, has become a
technique of government rather than a provisional and exceptional measure, may help to …

Mega-events greatly impact up on their host cities. This is particularly so when we look at the
socio-economic, trade, tourism and commercial opportunities, and the recognised intense …

This paper presents a discussion about the ongoing search for seemingly faddish new
events in the Olympic programme, such as golf, rugby, and BMX cycling, which may be …