Attitude towards advertising, its antecedent and outcome are welldocumented in advertising
literature. Moreover, the theory of reasoned action is often used to support the relationships …

In advertising, many targeted advertisements (ads) focus on a specific ethnic group.
However, limited research exists about the effect that ads have on developing relationships …

Although relevant to the study of consumer responses to advertising, researchers have
largely overlooked the effect of positive psychology's mindsets, such as belief in good luck …

This paper aims to review the hierarchy of effects models in advertising. The AIDA
(Awareness, Interest, Desire, and Action) model has been used by many advertising and …

Purpose–The purpose of this paper is to reanalyse the attitude towards advertising by using
PLSSEM. Furthermore, this paper investigates antecedent and outcome on advertising …

Problematisation: Previous findings on the use of female sexual objectification in advertising
have been mixed and inconsistent. A social shift in society in combination with the presence …

Sexual Objectification of Women in Advertisements Page 1 Supervisor: Tommy Shih Examiner:
Javier Cenamor Sexual Objectification of Women in Advertisements The Influence of …

This study intends to find the effect of reference group influence on wealth accumulation
using a lab experiment. Specifically, it seeks to find the link between the scores of the …

Background: For decades, gender representation in advertising has occupied the attention
of researchers, where especially advertising that depicts women sexually has been well …

Visual inspection is an important task in manufacturing automation to improve product
quality and reduce cost of poor quality. Because it happens in different procedures and …